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Nintendo

NINTENDO: Isabelle | Mayor of the Internet

We’ve turned Isabelle, the mayor’s assistant from the Animal Crossing franchise, into the mayor of one of the scariest places on the planet: the internet. 

Isabelle is one of the internet’s most beloved characters — precisely why she’s the remedy to the snark so prevalent online.

We presented this to the Nintendo creative team at Leo Burnett. (Yes, they liked it.)

Role: Art Director & Strategist