NINTENDO: Isabelle | Mayor of the Internet
We’ve turned Isabelle, the mayor’s assistant from the Animal Crossing franchise, into the mayor of one of the scariest places on the planet: the internet. Isabelle is one of the internet’s most beloved characters — precisely why she’s the remedy to the snark so prevalent online. We presented this to the Nintendo creative team at Leo Burnett. (Yes, they liked it.)
Role: Art Director & Strategist
