4am.World

The problem: 4am.miami is a small creative studio looking to transform their instagram account (@4am.world) into a platform to showcase creative work via submissions and partnerships. They built up a following pretty quickly by reposting trippy art, but are looking for a brand strategy to take them to the next level – i.e. people following them because they’re 4am.world, not because they like wacky art videos.

The solution: Our brand strategy is based on the insight that 3-4 a.m. is traditionally known as “the witching hour,” meaning that the veil between our world and the supernatural is the thinnest. 4am.world allows us to see what came through the veil each night and potentially go to different worlds ourselves. The evidence of things that “fell though” would be the art posted on their instagram and in-person events would be where we get to physically explore other worlds.

We came up with three social campaigns or “creative prompts” to inspire creators to make art that would be reposted on the Instagram, with accompanying events and/or guerilla art installations.

Role: Art Director & Strategist