Cerebral

Cerebral launched on TV with testimonial footage that is performing well, but their service offering has since expanded. I had the opportunity to depict the new offerings through a fresh creative direction. Both scripts focus on Cerebral coming across as a supporter to improve your life, not a strict manager or simple solution. “Support” is a safer, more grounded direction and “Phantom” goes into magical realism.

Role: Art Director & Copywriter